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What Makes Jacaranda so Effective?
Let one of our blue chip,
multinational customers answer:
‘Most cultural awareness
course are fun but lack the structure to help you design your customer
approaches and campaigns – Jacaranda has given me tangible bottom line
benefits.’
Jacaranda’s specialized
intercultural training provides several extra important dimensions to
general Intercultural Awareness Training. Firstly, its Managing Director,
Brian Howe, has created a unique and highly practical management tool, the
Jacaranda Culture Matrix, which allows managers to predict the
likely areas of cultural conflict; adapt to the behaviours of their partners
in cross-cultural situations; and plan their customer campaigns. Secondly,
they are experts in understanding and recreating customer scenarios in the
learning environment.
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